Rocket Ship to Success When it comes to getting new leads, we're all looking for a rocket ship to success, but does such a thing exist?
3 First Steps To Create A Healthy Workplace Culture in 2024 To be successful, leaders must create the conditions to fulfill your company’s mission in a way that benefits everyone, including your employees. Here are three ways how to start doing this in 2024.
10 Ways To Embrace The Future Of Work Today The past two years have changed the employer-employee dynamic and it's time companies recognize how to evolve with the times. Here are 10 ways you can usher in the future of work starting now.
Stripe Offers Us A Blueprint for Layoffs That Honors Your Team Laying off employees is one of the hardest things a business can face– we've all seen this done poorly but Stripe recently exemplified a better way forward.
Introducing EV-2X: A Proposal to Replace V2X for EV Charging Working with different tech companies in the auto space, specifically around digital transformation and electrification, has me thinking of a way to simplify at least one of the confusing terms the industry is using.
What Stories Your Business Should Tell Storytelling is a powerful way to get your message across, so it's important to focus on the right stories to attract your target audiences.
Why Storytelling Is Better Than Advice-Giving Storytelling can be used instead of advice giving. It's one of the most effective leadership tactics I've learned.
The Ultimate Marketing Terms Reference Guide Marketing is an umbrella term that includes many different strategies and tactics. Here's a reference guide for many marketing terms you might have heard but not understand the meaning of.
Aligning Your Business & Brand Since I'm in the business of "brand alignment," it's important to discuss what I mean by the word, "brand." It might differ from what you've heard – even from other marketers and branding experts.
5 Questions Companies Need to Ask About the New Normal The world is starting to open back up, but does that mean we are back to pre-COVID times? When it comes to employees returning to the office, there is no one size fits all approach to helping your employees thrive in this changing landscape, so here are five questions worth asking about the new normal.
Celebrating 10 Years of Rachel K Group: 15 Things I Learned About Business & Myself As I celebrate a decade of Rachel K Group, I'm sharing what I've learned about business and myself over these past 10 years.
Wellness in the Workplace Work and wellness are more important than ever with remote workforces and physical distancing. And integrating wellness can be simple, fun, and free.
How To Host A Webinar Using Zoom If you're looking to host a webinar, Zoom is a great option. And you don't have to use the (expensive) webinar platform to do it in a professional way.
How To Get (and Choose) A Mentor Every successful business person had a mentor, but how do you get one and what should you be looking for?
Zoom Etiquette Tips for Everyone Some simple, easy tips to make sure you're not "that guy/girl" on your next Zoom video call.
COVID-19 Relief Resources A quick list of info and resources related to COVID-19 relief for small businesses and individuals.
3 Easy Ways To Collaborate In business, there are only rare occasions when two minds are not better than one. And the outcome of an idea, decision, project, or [fill in the blank] can only grow better and stronger when the right people are invited to participate.
Branding Basics for Ad Campaigns Three Branding Basics to keep in mind whenever creating artwork for an ad campaign.
Social Media Content 101 It's time to create a content strategy. (And yes, you need a strategy!) Here are a few tips to help get you started.
Questions To Ask Yourself Before Engaging in Social Media As a small business owner, it's tempting to jump into the world of social media because...well...everyone's doing it. More and more clients and potential clients are looking for help with social media strategy and content, but I ask them these three questions before giving them any advice.
