Reflections of a Sherpa (Our Blog)

8 Website Stats You Should Be Tracking

One of the major advantages of today's digital age is the ability to measure the effectiveness of marketing efforts. This is especially true for websites, where free programs like Google Analytics provide data that tell you who is visiting your website, how they found it and what they're doing on the site once on it. Ultimately, analyzing your website's stats can help improve your site's content strategy, helping to attract new users and giving current users better and more relevant information.

Improve Your Social Presence Now: 5 Tips

You can spend hours researching the latest social trends and come away totally confused about what to do next to improve your organization's presence. It can feel like you're in the vortex of a social media tornado. To help sort through the noise, I've put together this list to help you take your social media presence to the next level.

Chasing Snow (and Silence) in 2018

For me, the beginning of 2018 has been a time to do some self reflection about my business, personal and professional goals, and intentions for the year. Most years, I set some SMART goals and dive right in, but the timing of an upcoming vacation over the last two weeks of January has forced me down a different path.

5 Tips To Create A Healthy Volunteer Program

Volunteers are the life blood of most nonprofit organizations. In fact, given their limited budgets and resources, many org's would find it impossible to accomplish their missions without this volunteer work force. Unfortunately, in spite of this reliance, few organizations invest the time to establish and maintain a healthy volunteer program. Here are 5 Tips to do just that.

10 Questions To Assess Your Communications Strategy

The first step in a creating a new communications strategy is to assess four main areas: your target audience, your goals, your resources and your current communication vehicles. Asking yourself and your organization key questions about these areas can help you (and any experts you're working with) develop a new, shiny plan that's bound for success.

Elements of a Great Creative Brief

When small businesses decide to invest dollars into creating a marketing piece – for example, a logo, brochure or promotional video – a good first step is to compose a creative brief. Creative briefs help give background and lay the groundwork for your agency or freelancer to plan for and execute your project with your goals in mind. This results in better ideation and an end product your organization will be proud to flaunt.

How To Master The Art of Connection

Networking, as defined by Alan Weiss is “the activity of meeting others in a systematic manner, particularly those who can buy, recommend, or otherwise support your services." (Weiss, 2009) It's a skill that can be learned. Similarly, I believe we can develop habits like empathy and generosity and combine them with networking which I would define as connecting.

2014 AFC & NFC Winners

I realize that most discussions around football-related advertising focuses on the Super Bowl, but I thought it would be interesting to see who stood out during the playoffs. This list doesn't necessarily reflect spots that made their debut during the AFC and NFC Championships, but does honor the creative minds who, in my humble opinion, should stop and take a bow for their work.

Doing Less Harm and More Good in 2014

It's only January 17, but I am already behind the ball. Behind on implementing strategies and tactics to reach my business goals for the year, which include creating content at least once a week (this blog posts counts for this week!), taking six weeks of vacation and donating 1% of my revenue (yes, revenue, not profits) to charity. These probably don't seem like traditional goals, such as a specific revenue amount, but the aforementioned are the goals I'm most interested in achieving.

Blog