Introducing EV-2X: A Proposal to Replace V2X for EV Charging
Working with different tech companies in the auto space, specifically around digital transformation and electrification, has me thinking of a way to simplify at least one of the confusing terms the industry is using.
What Stories Your Business Should Tell
Storytelling is a powerful way to get your message across, so it’s important to focus on the right stories to attract your target audiences.
Why Storytelling Is Better Than Advice-Giving
Storytelling can be used instead of advice giving. It’s one of the most effective leadership tactics I’ve learned.
The Ultimate Marketing Terms Reference Guide
Marketing is an umbrella term that includes many different strategies and tactics. Here’s a reference guide for many marketing terms you might have heard but not understand the meaning of.
How To Host A Webinar Using Zoom
If you’re looking to host a webinar, Zoom is a great option. And you don’t have to use the (expensive) webinar platform to do it in a professional way.
Social Media Content 101
It’s time to create a content strategy. (And yes, you need a strategy!) Here are a few tips to help get you started.
Questions To Ask Yourself Before Engaging in Social Media
As a small business owner, it’s tempting to jump into the world of social media because…well…everyone’s doing it. More and more clients and potential clients are looking for help with social media strategy and content, but I ask them these three questions before giving them any advice.
8 Website Stats You Should Be Tracking
One of the major advantages of today’s digital age is the ability to measure the effectiveness of marketing efforts. This is especially true for websites, where free programs like Google Analytics provide data that tell you who is visiting your website, how they found it and what they’re doing on the site once on it. Ultimately, analyzing your website’s stats can help improve your site’s content strategy, helping to attract new users and giving current users better and more relevant information.
Every Customer Needs A Champion
Here are 5 tips for building better relationships with your customers.
Improve Your Social Presence Now: 5 Tips
You can spend hours researching the latest social trends and come away totally confused about what to do next to improve your organization’s presence. It can feel like you’re in the vortex of a social media tornado. To help sort through the noise, I’ve put together this list to help you take your social media presence to the next level.