How My Carnival Got Curious (aka STORY 2017 Recap)
This year’s theme for STORY 2017 was “A Carnival of Curiosity” inviting attendees to put away fear that often stops creatives in our tracks and replace it with curiosity. This year, more than the past two years I’ve attended, has left me asking some important and hard questions.
10 Questions To Assess Your Communications Strategy
The first step in a creating a new communications strategy is to assess four main areas: your target audience, your goals, your resources and your current communication vehicles. Asking yourself and your organization key questions about these areas can help you (and any experts you’re working with) develop a new, shiny plan that’s bound for success.
Why Comparison Marketing Might Not Help Your Sales
For advertisers, comparison is a tactic essentially used to say, “Hey, we’re better than those guys.” Unfortunately, in the same way that people don’t appreciate being compared negatively to others, I don’t think consumers appreciate this approach. Here’s why.
2014 AFC & NFC Winners
I realize that most discussions around football-related advertising focuses on the Super Bowl, but I thought it would be interesting to see who stood out during the playoffs. This list doesn’t necessarily reflect spots that made their debut during the AFC and NFC Championships, but does honor the creative minds who, in my humble opinion, should stop and take a bow for their work.